Try to generate a completely unique tourism spot brand to combine means, brand and industrial pros, and advertise tourism-based industries in the financial state by the unity of advanced electrical power-based industries to leap, to generate the extraordinary improvement of tourism carry and general improve, this is the basic activity of the up-to-date tourism improvement. To start with-round electrical power ahead form of advanced tourism improvement method.With the steady economic improvement of present day tourism, the position of tourism in our place in ever-expanding tourism getting to be more and more evident effects of built-in functions and electrical power to make the improvement of tourism as a regional detailed aggressive weapons. Orientation of tourism marketplace improvement operation, little by little changed by new industries to the new economic expansion place, the third top rated marketplace, to top rated industries, pillar industries, and is the top rate d marketplace, new marketplace has created into a one compound electrical power-based industries, and this is the craze of tourism improvement, the pros and the circumstances of requirement. The improvement of tourism in China and the planet the cause why more aggressive, basically as of the powerful and completely unique tourism marketplace of advanced electrical power operate. Accelerate the improvement of advanced dynamic form tourism marketplace, the tourism marketplace a should always. Undoubtedly, we should always grasp the likelihood and transfer, of containing the momentum, on the tourism marketplace to more improve the place to investigate new possible for putting together new pros, setting up a detailed dynamic model of advanced tourism improvement method. In specified, is to highlight the aims of tourism improvement of an built-in, detailed pros, built-in result. The so-identified as detailed purpose is to make overseas trade revenue and earning earnings of econom ic aims the enlargement of employment, poverty alleviation, enhancing good quality of daily life of social aims mining traditions and form new, carry ahead the new tradition, and cultural aims to advertise conservation, raise or improve wholly advertise the setting of the setting target. The so-identified as detailed pros, is an built-in folks-oriented tourism to play pleasure, "three represents" focal place "5 balances," points of the intersection of the detailed pros. To generate the merged result of the so-identified as, is to realize the tourism improvement of the nearby brand of political aggregation result, attracting result of economic, cultural diffusion result, marketplace result and the setting for open result. Second, tourism spot brand creating structure as quickly as plausible.Modern day economic improvement, has solution management, capital management improvement to the present era of brand management, brand is getting to be a venture, an marketplace, a region and a country's core competitiveness, levels of competition decisive trump card. The improvement of present day tourism marketplace, but also by the levels of competition of tourism means, improvement of tourism products, levels of competition, levels of competition from brand to the spot swiftly ahead. Build up and form completely unique tourism spot brand, the tourism marketplace is the best solution for their possess improvement, but also a form of tourism in the strategic place of advanced electrical power a pure solution. In truth, the tourism destination's image and brand, which is a region and a nation's image and brand of built-in screen and vivid expression. Thus, a detailed dynamic model of advanced tourism to advertise industrial improvement method of urgent and principal activity is, Constructing a completely unique vacationer spot as quickly as the brand structure, to form a powerful aggressive tourism spot brand team. ? Build up provincial tourism brand image. For example the tourism spot degree, brand, concept slogan, and two brand image of the establishment. For illustration, a tourism spot brand in Hunan can be constructed to: Xanadu, the excellent hometown?? Magic Hunan. This not only demonstrates the general tourism brand image as a vacationer spot in Hunan distinctive features, particularly: Wonderland standard surroundings, the hometown of excellent leaders, mysterious, sacred, magical mood, abnormal, extraordinary and refined attraction. The same time, to meet up with the demand of present day tourism, trends and values, that is: beyond the self, back again to character, cherish the intimate dreams. Listed here, the sanctuary more indicating refers to the pure surroundings, these types of as Hunan Taoyuan Wonderland, extraordinary, stunning and magical. Hunan Tourism Destination Topic Slogan must be constructed to wholly replicate a brand image, so that clear-reduce concept, attribute, vivid, straight forward, concrete can be identified as: Xanadu, the excellent hometown?? Magic Hunan Magic Hunan, Xanadu Earth Heritage of Zhangjiajie, China's leader Mao Zedong?? magic Hunan. Hunan Tourism Locations underneath a brand image positioning, improved play 8 scenic places of the brand, the marketplace demand of present day tourism, science and model of the new 8 scenic places tourism brand as the brand image of Hunan Tourism Destination two, specified to Eight into landscape, tradition and leisure Eight Eight. ? Constructing urban tourism brand image. Modern day tourism is a solution of modernization, is the solution of urbanization.
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.